Death to Smoochy (2002)

Plot: Fired in disgrace, kids show host Randolph Smiley finds himself out on the street, while his replacement Sheldon Mopes, finds himself on the fast track to success with a new hit show as the proud purple rhino Smoochy. But things take a turn for the worst when Sheldon finds out that some of the people that he works with, and some he doesn't know he's working for, are all in it for the money. Meanwhile, Randolph is slowly turning insane with his only thoughts focusing on killing Smoochy and getting back to his life of luxury.

Alternative Plot: Tells the story of Rainbow Randolph (Robin Williams), the corrupt, costumed star of a popular children's TV show, who is fired over a bribery scandal and replaced by squeaky-clean Smoochy (Edward Norton), a puffy fuscia rhinoceros. As Smoochy catapults to fame - scoring hit ratings and the affections of a network executive (Catherine Keener) - Randolph makes the unsuspecting rhino the target of his numerous outrageous attempts to exact revenge and reclaim his status as America's sweetheart.

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